Advertisements have been getting more sophisticated and creative over the years. However, most of current advertisements are not convenient for children, but for adult. Furthermore, the majority of companies tend to use this kind of marketing approach.
To begin, marketing managers have avoided uniformly promotional methods, which evidently encourage people to buy or use their products. Instead they have given a subliminal message to customers. For example, the advertisements in early years used to be so clear to understand, and most of them used to be made to get attention of people. This approach used to easily bore the people. In my opinion, nowadays, these methods are almost fundamentally changed, and they have become more interesting and effective.
Nevertheless, the promotions with contents for over eighteen, for example women with bikini or nearly naked, have been dramatically increasing. In old times, if scenes for adults came on TV when a whole family was watching a movie or some TV programs together, children immediately used to cover the eyes with their hands, and also parents did not allow them to watch it. But today, this upbringing is progressively losing.
In addition, the increase of the brutal crime which is committed in society, could relate to the content of the ads. According to the report of the police department, the number of the young criminals has been enormously rising in the last few decades. Because they watch violence from advertisement apart from TV programs.
In conclusion, technological progress has turned the methods of the advertisement into perfect. But contents of those promotions are negatively affecting our subconscious especially young people.